In a bid to curb cyber-impersonation, Starbucks Japan has issued a warning about scammers posing as the coffee company online. The announcement came following reports of wrongdoers impersonating the official Starbucks social media accounts and sending messages to customers, attempting to trick them into giving away personal details. The company urges patrons to verify account authenticity before interacting online and to report any suspicious activity to the appropriate authorities.

In Japan, instances of "narisumashi" (impersonation) scams are on the rise, causing considerable concern for businesses and citizens alike. Consumers place a high value on trust and identity verification due to previous incidents of fraud. This measure by Starbucks aligns well with the societal value of integrity and protection of public interest.

In the US or EU, similar impersonation scams are also common and usually involve criminals trying to steal personal information or money from unsuspecting individuals. Just like in Japan, companies actively warn their customers to verify official accounts and be alert to potential fraud.