There has been a noticeable surge in inquiries regarding subscription services among those aged 60 and above in Japan. This trend indicates a shift in consumer behavior as more individuals in this age group are looking for options to utilize these platforms for various activities. Providers and relevant bodies have noticed this trend and are taking measures to address any potential queries or issues arised by this age group.
This news signifies a socio-cultural shift in Japan where the older generation is becoming more interested in subscription services, something formerly thought as a domain of younger demographics. With the aging population in Japan, consumer trends among senior citizens are highly regarded. The legal context includes ensuring easy and fair access to such services for all age groups.
In the US or EU, older adults have been using subscription services for some time. However, the increased demand among the senior population has led to targeted services that cater specifically for this age group, a trend now being seen in Japan as well.