The Japanese voice acting industry is abuzz due to a trend surrounding a new beverage termed 'Special Water' ('特水'). The product gained popularity due to its reported benefits in voice preservation and enhancement. Although the makers of 'Special Water' haven't disclosed the origin or specifics, the product has gained significant traction among voice actors, who are ordinarily mindful of their vocal health and want to preserve and enhance their voices.

In Japan, voice actors play a prominent role in the entertainment industry, giving life to anime characters, narration, and dubbed foreign media. Therefore, anything that can positively affect their performances, such as 'Special Water', receives significant attention. Also, Japan's conducive environment for unique trends and innovative products has helped accelerate the popularity of 'Special Water'.

In the US or EU, a specific product gaining popularity in a niche industry, such as voice acting, might not make major news given the diverse entertainment landscape. Yet, industries like sports have seen similar trends, with athletes endorsing certain dietary supplements or regimens that supposedly enhance performance.