Popular personality Kazunari Ninomiya, well known in the Japanese entertainment circle, is to host the special New Year's Day edition of the popular game show 'Millionaire'. The show is set to be broadcast nationwide as millions of Japanese families tune in to share the celebration of the New Year. 'Millionaire' has been a hit globally, and is expected to draw a large audience in Japan with Ninomiya at the helm.

Japanese television shows are often interwoven within traditional celebrations like New Year's Day, and are viewed as a key part of the holiday experience. This announcement is relevant to a broad demographic of viewers in Japan, as Kazunari Ninomiya is a popular figure who is known to engage audiences well.

Just like in the US or EU, holiday specials of popular shows often feature celebrity hosts or special guests. In many countries, these specials are cherished moments of cultural familiarity and warmth. Similarly, 'Millionaire' being broadcast as a special show with a well-known host also adheres to this tradition.