Popular Japanese entertainment personality, Timelesz, has sparked a controversy through an unexpected and inappropriate outburst on a broadcasted show of Fuji TV. The incident, which brought the station under fire, resulted in a public apology from Fuji TV. While the specific details about the Timelesz's statement have not been released, it has been perceived by many as offensive, putting a significant dent in the entertainer's wholesome image.

In Japan, the entertainment industry is tightly governed by unwritten rules of behaviour, politeness, and respect. Public figures have a significant influence on society, hence are expected to adhere to these rules even more strictly. Any misconduct or controversial acts can lead to severe professional and societal backlash. The public sentiment is against Timelesz, while a number of fans continue to show support.

In Western societies such as the US or EU, although public figures are also expected to behave properly, apologies for such incidents might not necessarily come from the network. Usually, the public figure at the centre of the incident would be responsible for their own apology, and the network might distance itself from the individual, often leading to contract termination.