Japanese electronics retailer Bic Camera has acquired the naming rights to a train station, and its name will come upfront in the station's signboard. This strategic decision aims to increase the store's footfall and to boost sales. Many businesses in Japan have started to adopt this novel strategy, marking an interesting turning point in the country's retail sector.

In Japan, this approach of acquiring naming rights to a train station is becoming a popular trend among businesses aiming for increased visibility. It holds a certain prestige and is seen as a potent marketing tool. By being directly associated with the local transportation network, these businesses can engrain themselves in everyday life, potentially enhancing their reputation and customer loyalty.

In the US or EU, businesses also seek branding opportunities through public infrastructure like sports stadiums and event venues. However, acquiring naming rights to a train station is not common, perhaps due to different public transportation structures and regulations. This Japanese trend showcases a unique intersection of commerce and public facilities, reflecting the country's dense urban landscapes and heavy reliance on train transportation.