Prominent Japanese entertainer, Kimura Takuya, better known as Kimutaku, has unintentionally sparked a fashion frenzy among fans and followers by donning outfits from the popular retail brand, Workman. The outfit, which has received massive attention on social media, has led to increased demand and sales for the retail brand, demonstrating the influential power of celebrity preference on consumer purchasing behavior.

In Japan, the influence of pop culture celebrities on consumer trends is extensive. Especially in an idol-saturated country like Japan, what a popular celebrity like Kimutaku wears or endorses can quickly become a nationwide phenomenon. It is not uncommon for items associated with beloved celebrities to sell out after they are seen using or wearing them.

The phenomenon can be likened to the way athletes and celebrities in the US and EU influence the sale of products they endorse. From the sneakers LeBron James wears during NBA games to the dress that Kate Middleton wore at a public event, these trends underscore the global influence celebrities wield on consumer behavior.