Starbucks plans to open its first branch on a Shinkansen (bullet train) platform in Japan. This exciting move is a pioneering approach to blend Japan's high-speed commuting lifestyle with a beloved beverage, aiming to offer the utmost convenience to travellers. The date and specific station for the new Starbucks branch's opening are yet to be announced.

Coffee culture is a big piece of urban lifestyle in Japan. People appreciate convenience in Japan, given their fast-paced life, particularly in relation to train commute. The opening of a Starbucks on a Shinkansen platform signifies a new level of convenience and speed for the Japanese people, potentially setting a new standard for service providers.

In contrast, train station convenience in the US or EU typically involves small kiosks or fast-food options rather than full-scale Starbucks stores. While Starbucks branches are ubiquitous, their location inside a train station, though not unheard of, is less common than in shopping centres or standalone locations.