The Tokyo-based mobile application is considering distributing a whopping amount of 10,000 Yen worth credit to its users. The purpose of this proposal, which is yet to be approved, is to encourage usage and in-app purchases, consequently fueling economic activity and consumer spending. It's a part of a broader trend of tech companies introducing loyalty programs to incentivize and retain customers.

In Japan, where the government and businesses are promoting a cashless society, digital reward programs are not an unusual practice. User-friendly applications and consumer benefits are highly appreciated amongst digital savvy Japanese consumers.

In contrast, in the US and EU, companies often favor direct discounts rather than offering rewards points, although reward programs also exist. The idea remains similar - stimulating customer loyalty and increasing the purchasing power.