Fashion retailer SHEIN sparks controversy with its arrival in Japan. Many Japanese found some products to be culturally insensitive, leading to widespread online backlash. Despite these initial issues, the company's French CEO was interviewed about the situation, promising to listen and respond to local customers' concerns and take steps towards improvement.

The news has triggered a significant public response in Japan. The nation is particularly sensitive about cultural representation, and any perceived insensitivity can trigger major discussions around issues of cultural respect, globalization, and business ethics. This situation highlights the responsibility of companies to respect and understand foreign markets and their unique cultural context.

Generally, in the U.S. or E.U., missteps by companies breaking into foreign markets may experience a similar backlash. Many Western companies have faced criticism for cultural insensitivity in past and were forced to apologize or withdraw their products. This underscores the need for companies around the world to conduct thorough cultural and market research before launching a product in a new market.