Black Friday continues to evolve and expand in Japan, shifting from being purely a phenomenon for tech enthusiasts to a wider consumer event. Retailers across the nation are recognizing the potential of this trend and are providing substantial price cuts and promotions. The event, traditionally of western origin, has gathered significant momentum in Japan in recent years, with shoppers eagerly awaiting the post-Thanksgiving sales.

Black Friday in Japan is viewed through the lens of novelty and curiosity, as it represents an aspect of western culture. Retailers utilize this event to stimulate consumption and boost their end of year sales. Consumers in Japan are keen on deals and promotions, awaiting this event to take advantage of significant discounts. There's a social value of thrift and smart shopping in Japan, making Black Friday especially appealing.

In contrast to the U.S. and EU, where Black Friday is a long-standing tradition often marked by overnight queues and intense competition among shoppers, Japan’s Black Friday is more of a recent development and is managed with much less physical frenzy, following a more orderly and online-heavy model befitting of the country's preference for digital commerce.