FamilyMart, a prominent Japanese convenience store chain, is witnessing a surge in sales for its product dubbed the 'Tearful Seal.' The sticker, which showcases adorable crying seals, has struck a chord with consumers due to its whimsy and quirkiness. The unexpected popularity of this seemingly simple product has sparked an industry-wide exploration of why it's doing so well, with speculations surrounding a blend of factors including the overall quality, low cost, and relatability.

In Japan, the consumer market is often influenced by 'kawaii' (cute) culture. Many find comfort in these cute elements, which is likely why the 'Tearful Seal' is in high demand. Furthermore, Japan's social value for high-quality goods at an affordable price could contribute to the product's success.

In the US or EU, consumer trends can also be driven by fun and unconventional products. However, the influence of 'cute' culture is unique to Japanese society and does play out differently in Western markets. In contrast, Western trends are more often influenced by celebrity endorsements or products that offer a distinct utility or unique selling point.