In a recent announcement, premium ice-cream brand Haagen-Dazs will be increasing its product prices in Japan starting from March of next year. The American company did not elaborate on the projected price increase. The decision is purportedly due to production cost increases. How this will impact sales and consumer sentiments remains to be seen.

In Japan, the price of daily goods and most particular, luxury goods like Haagen-Dazs, is a constant topic of discussion. It's a product that is beloved by many Japanese people, and it's often seen as affordable luxury. Therefore, the price increase will likely be a point of concern for consumers, and it may lead to changes in buying behavior or even provoke debates over cost of living increases and rising economic issues.

Much like Japan, price increases on cherished consumer goods generate discussions in the U.S or EU. Whether it's Ben & Jerry's, Magnum or other premium ice cream brands, similar price changes would undoubtedly create conversation among consumers and possibly increase scrutiny toward those brand's pricing policies.