Dai-ichi Life, a major Japanese insurance company, is planning to scrap the controversial 'unauthorized relocations' system. This comes as a significant relief to many policyholders who had previously faced abrupt relocations without their explicit consent or adequate notice. The changing policy illuminates the evolving consumer rights landscape in Japan.

In Japan, where respect for personal space and rights is traditionally viewed as important, the unauthorised movement of policyholders had been a contentious issue. The move by Dai-ichi LIfe indicates a shift in corporate policy alignment with consumer's rights and protection laws, and is expected to trigger similar actions across the business sector.

In contrast to Japan, unauthorised relocations involving fixed term policies are already considered violative in the US or the EU. The legal system and consumer protection bodies actively deter such practices, maintaining the rights of policyholders to stay in their chosen locations.