Home-sharing business owners in Osaka, Japan are exerting enormous efforts to bolster their image. This recent trend appears in response to various issues that have impacted the reputation of their industry negatively. The entrepreneurs are initiating measures to address tenants' concerns, improve service quality, and engage more positively with their local communities. Specified timeline or potential outcomes of these endeavors are not mentioned in the article.

The home-sharing or 'minpaku' business in Japan, particularly in Osaka, thrived due to the burgeoning tourism industry until recent problems aroused public concern. Stricter regulations, noise complaints, and privacy concerns have seen the industry's reputation take a hit. Japanese people value harmony, consideration for others and privacy, all of which have been challenged in this scenario, thereby prompting a push for image restoration from the business operators.

Similar issues have been encountered in the US and EU regions with platforms like Airbnb facing regulatory issues and pushback from communities. In these regions, businesses also often have to work towards improving their image when dealing with such issues, although the emphasis might differ based on the cultural and specific local concerns.