The term 'Hiroshima-Skip,' the practice of tourists often skipping Hiroshima as a destination, has triggered a sense of discomfort among those managing the travel industry in Japan. This lately trending phenomenon has been a worrying concern for city stakeholders who are now taking steps to enrich the tourism experience in their cities and insist on its importance. While it is not yet clear why Hiroshima gets often overlooked, solutions are being sought to transform its image.

In Japan, honoring the country's historical sites is significant, and the concept of skipping any key location such as Hiroshima, particularly important for its historical value, can be shocking to the public. This phenomenon strikes a societal value of respect for history and its places, causing unease among the community and eliciting a re-evaluation of the tourism attractivity of these locations.

In the US or EU, there can also be popular tourist destinations that get overlooked by certain groups of tourists, due to various reasons such as lack of interest, lack of accessibility, or time constraints. When this becomes a trend, it often leads to discussions and actions initiated by local authorities to increase the popularity and visitors' experience of these locations.