The Japanese political group, Ishin no Kai, has reportedly allocated funds for the creation of leaflets. The exact amount spent and details of the materials produced have not been disclosed. This move comes ahead of upcoming local elections, indicating increased activity from the party. The decision to allocate funds for leaflet coupons rather than digital campaigns, however, has sparked discussions over campaign strategy.

In Japan, the use of funds by political parties is closely monitored due to previous instances of financial misconduct. Especially during election season, how parties spend their money is highly scrutinized by the public. A heavy focus on traditional campaigning methods like leaflets suggests a strong reliance on grassroots strategies to reach constituents, particularly in rural areas where digital penetration is lower.

Unlike in Japan, political campaign spending in the U.S. or EU is often heavily focused on digital platforms, TV advertisements, and large-scale events. The use of leaflets and other print materials, while still existing, plays a minor role.