Felicitated talent Akiko Matsumoto has reportedly embarked upon a new journey as a car rental business owner, adding another feather in her diversified career hat. This unexpected venture is understood to be a side business and has created a significant buzz among her fans and colleagues. The reasons behind the pop icon's move into the automobile industry remain undisclosed, although it appears to be a strategic business expansion.

In Japan, celebrities venturing into side businesses are not uncommon, often seen as a measure of their business acumen and part of their personal branding. While it is viewed positively because it diversifies the celebrity's image, it also carries potential risks. Concerns may arise about the artist's primary commitment—entertainment versus business, which can influence fan loyalty and public image. This venture reflects the fluid boundaries between sectors in Japan, a defining characteristic of the society's business ethos.

In the US and EU, celebrities frequently leverage their popularity to break into other industries, typically fashion, cosmetics, or food and beverage. As with Japan, it's seen as a promising endeavor if successful, but a misstep could tarnish the celebrity's reputation if the business fails or lacks ethical business practices. The Western audience, much like the Japanese, appreciates diversified talent but also scrutinizes their secondary ventures.