Japanese convenience store chain Lawson is increasing the sale of its frozen rice balls or "onigiri". This marks a significant shift from traditionally room-temperature sales to a more diverse, frozen option. Given the popularity and staple status of onigiri, Lawson's move signifies a robust continuation of fast, easily-consumable Japanese food in a hassle-free manner.

In Japan, convenience stores or "konbini" play a vital role in daily life. Food items like onigiri are almost akin to fast food, ideal for on-the-go consumption or for those needing a quick meal. Lawson's plan to expand its frozen rice ball line means meeting the increasingly diverse consumer needs, offering the traditional taste of onigiri in a newer, more convenient form.

In the US or EU, convenience stores also cater to quick, on-the-go meals, however, food options are often limited to sandwiches, chips, or pre-packaged salads. The introduction of a new, alternative food item in a convenient form shows the varied taste palate of Japanese consumers compared to Western counterparts.