Kappa Sushi, one of the leading sushi chain restaurants in Japan, has decided to commence operations earlier than usual. This strategic decision comes as a response to the changing dining habits of the Japanese populace and accelerated by the new work-from-home trend. The move is expected to potentially increase revenue and improve customer satisfaction by offering more flexible dining options.
In Japan, dining habits are significantly influenced by work culture and lifestyle changes. Recently, with the rise of remote work, many people have become flexible with their meal times. Kappa Sushi's decision to open earlier resonates with these changes, and is viewed by many as a smart move to capture a new segment of diners who now eat at unconventional hours.
Similar shifts in business hours have been observed in the US and EU, particularly after the onset of the pandemic. Many restaurants altered their schedules to accommodate the changing routines of their customers. Therefore, Kappa Sushi's decision is not unique to Japan, but it does reflect the universal impact of changing work/lifestyle trends.