The sequel of the popular Japanese digital media platform Vivant is making headlines with its unusual approach to conquering the media industry. The innovative company's strategy includes a mix of engaging content creation, advanced digital technology, and strategic partnerships. This move comes at a time where digital content consumption is on the rise, thus positioning Vivant as a major player in Japan's media landscape.

In Japan, media platforms need to cater to a highly digital and mobile consumer base. Vivant has been successful by addressing this, and its innovative strategy ushers in an unconventional approach to media, exploring new avenues for engagement. Respect for innovation is deeply ingrained in Japanese society, and Vivant's unique media strategy reaffirms this cultural value.

This is comparable to how U.S. companies like Netflix or Hulu revolutionized the media landscape by creating a digital streaming platform, which subsequently transformed the way audiences consume media.