Asahi faced a significant technical impediment that caused a return to analog, or manual methods for their wholesale operation. Although the exact cause and a timeline for the resolution are unclear, the company had to abruptly adjust its business model due to this sudden setback. This issue was a result of an unanticipated flaw in the technical infrastructure of Asahi, one of Japan's leading companies.

In Japan, technology plays a significant role in business operations; efficiency and accuracy are paramount values. Asahi, a major corporation, embodying these principles, its move back to manual operation draws attention to underlying issues in contingency planning in Japan's tech-reliant industries. There is a growing discussion about the importance of analog backup plans, highlighting the potential risks of overreliance on digital technologies.

Similar issues in the US or EU have often prompted calls for rigorous system checks and updates, as well as the creation of fail-safe mechanisms and improved planning for contingencies. Companies are encouraged to regularly check their systems for errors and vulnerabilities, something which Asahi may need to institute going forward.