The topic of discussion is the recent rise in airline seat 'downgrades' in Japan. Passengers book specific seats only to find out later that they have been assigned less desirable ones. The article will delve into how customers should respond to such situations, looking at possible reasons behind the downgrade, customer rights in these cases, and the role of airlines in addressing the polarizing issue.

In Japan, a strong emphasis is placed on providing excellent customer service, known as "Omotenashi." Therefore, issues like seat downgrades are taken seriously, as customers' expectations aren't being met. The general public expects transparency from airlines and proper compensations or alternatives when such instances occur.

In the US, rules regarding airline reclining seats are strictly defined by the Department of Transportation. Passengers may be entitled to compensation if they don't receive the services they've paid for, including specific seats. European Union law similarly states passengers must be reimbursed if they are downgraded.