The article highlights the contemporary internet personality known as "Mouse Mentor," boasting an impressive monthly income of 12 million yen. Following the steps of this cuddly mascot's journey from humble beginnings to fame, it underlines the massive earning potential in Japan's digital entertainment industry. The article brings to fore how the Mouse Mentor has capitalized on his popularity and is raking in substantial profits.
Japan has a vibrant culture of mascots and character branding which is intertwined with their lifestyle and economy. A character like Mouse Mentor turning into a massive financial success reflects the importance of pop culture in this country. Moreover, it showcases the potential of the internet in Japanese society as a platform for entrepreneurship and wealth creation.
In the US, there is a similar trend of characters and influencers in the digital entertainment space achieving high-earning status such as Youtubers or TikTok stars. However, achieving such success through the branding of a mascot is more prevalent in Japan compared to the US.