Acclaimed Japanese actor Hiroshi Tachi was featured in a recent event sponsored by Japan Airlines (JAL) held in Ishikawa. The presence of the esteemed actor met with thunderous applause from the attendees, indicating the event's acclaimed success. The event’s details and its purpose remain undisclosed, as does the nature of Tachi's involvement. Yet, judging by the massive public response, it appears to have been warmly received by its audience.

The Japanese public holds a great deal of respect for established celebrities like Hiroshi Tachi. This event's success speaks to the strength of celebrity endorsement in Japan, a country where loyalty and trust in public figures remain substantial. Japan Airlines, as one of the country's leading airlines, often incorporate famous figures to their promotional efforts, harking back to the Japanese cultural value of harmony and unity.

In the US or the EU, airlines have also been known to use celebrity endorsements, but the emphasis is often on the brand rather than the celebrity. Japan's emphasis on the celebrity showcases a different cultural approach, one that values harmony and unity amongst its society members.