Virgin Australia, an international airline, is expanding its policies to allow pets on board. The decision comes as a response to increasing public demand. Under the new policy, customers will be able to bring along their furry friends, opening new prospects for travel-experience. The change ensures pets can be a part of their owner's journeys, amidst increasing inclination towards pet-friendly services worldwide.

In Japan, the inclusion of pets in everyday activities is becoming increasingly common as a significant part of the population owns pets. Within Japan, this news announcement likely fosters sentiment towards increased inclusivity for pets in public areas. Key social values may include empathy for pets, societal acceptance of animals, and the prioritization of customer satisfaction.

In the US and EU, many airlines already allow pets on board under specific conditions. This news indicates Virgin Australia is following suit to accommodate the global trend towards more inclusive pet policies. However, while this kind of policy is common in the West, it may still be an emerging trend in airlines connected to Eastern countries such as Japan.