Rising J-Pop artist, Ado, found a portion of her new music video was used without permission. The artists' management is investigating the unauthorised use of the music video content. While it has sparked some controversy, it has also led to strengthened discussions regarding copyright protections in the Japanese entertainment industry.

In Japan, intellectual property rights are highly respected, and the unauthorized use of work is frowned upon both legally and socially. Such misuse can potentially cause significant damage to an artist's reputation and livelihood. The public tends to be highly supportive of artists in these instances, leading to a call for more stringent copyright protections.

Similar to Japan, in the U.S. and EU, intellectual property rights are protected by law. Unauthorised use of music, video, or any art form is illegal and can result in legal actions against the offender. However, the culture of copyright enforcement can vary, with such disputes often played out in the public eye in the U.S and EU to a greater extent than in Japan.