The news revolves around Japanese mothers who are dealing with stress and anxiety due to the strong cultural emphasis on breastfeeding, or 'breast milk beliefs'. A specialist in the field has stepped in to provide essential advice and support, aiming to ease their concerns and struggle. This narrative places a particular focus on the pressures and expectations of motherhood, and the imperative need for professional advice and psychological aid.

In Japan, the societal pressure for mothers to breastfeed their babies is extremely high due to the entrenched belief that breast milk is superior to formula. This belief is often accompanied by guilt and anxiety for mothers who are unable to breastfeed, which can lead to mental health issues. The news, therefore, is significant in the Japanese context as it touches upon key social issues and cultural norms.

In contrast, the US and EU promote both breastfeeding and formula feeding, allowing mothers to choose based on their individual circumstances. While breastfeeding is encouraged due to its associated health benefits, the use of formula is also widely accepted.