Public baths in Japan, sans the recent trend of saunas, are experiencing a remarkable V-shaped economic recovery. Long-beloved institutions within the society, these businesses are witnessing a resurgence, despite the pandemic, and are contributing to the revival of local economies. The added emphasis on health and relaxation during these stressful times has further prompted their popularity among the new younger demographic.

For many decades, public baths or "sentō" has been a cornerstone of Japanese culture. The rise in bathhouse visitors reflects the changing lifestyle choices with people now preferring traditional experiences that foster community interaction. Additionally, the economy's recovery shows the resilience of these small businesses and their ability to adapt to changing societal standards.

While public baths have a long-established history in Japan, communal bathhouses in the United States or EU are not as frequent, as private baths are more prevalent. However, the concept of spa retreats for relaxation and health is common. In terms of economic recovery, small businesses in the US and EU also show their resilience by adapting to changing market conditions, although the sectors might be different.