FOX Sports has secured exclusive broadcasting rights for the World Baseball Classic (WBC) for the United States viewership. An announcement from the sports network confirmed that it will be the only platform to broadcast WBC games in the United States. The details, like display schedules and exact terms of the contract, were not disclosed. This move potentially increases the audience size for the WBC in the US.
Baseball is highly popular in Japan and the World Baseball Classic features many Japanese stars, making it a much-anticipated event. Broadcasting rights, especially to international sports networks, are coveted and are seen as critical in maintaining and expanding the sport's international following.
Broadcasting rights to major sporting events in the US and Europe are also important aspects of the sports industry. In the US, for instance, networks compete fiercely for the exclusive rights to broadcast major leagues like the NFL, NBA, and MLB. These rights help the networks gain more viewership and advertisers.