Japan's eagerly anticipated new Prelude model has stormed into the market, receiving an unexpected surge of orders since its launch. The car has clearly struck a chord with consumers, with orders exceeding initial projections. This signals a bright future for the auto giant and puts the brand back in the spotlight. Exact numbers, however, have not been disclosed yet.
Cars are a significant part of Japanese lifestyle and economy, and new model releases often generate much buzz. The public places great value in local brands, relying on their long-established reputation for quality and innovation. The success of the new Prelude is a reflection of this trust.
In the US or EU, high demand for a new automobile model is certainly welcomed, but there's a higher focus on sustainability and electric vehicles within these markets. Nevertheless, successful launch of a new model would be similarly celebrated.