Nissan, the global automobile giant, has decided to retain its management rights of the J-League football team, Yokohama F. Marinos. While the details are yet to be made publicly available, this move signifies the automaker's continued commitment to community involvement. The decision comes amid the economic uncertainty arising from the Covid-19 pandemic.

In Japan, corporations owning sports teams is seen as a social contribution. It's a way to give back to the community while enhancing their own brand visibility. Nissan's choice to continue backing the Yokohama F. Marinos resonates with the Japanese sentiment of corporate responsibility and engagement with the community.

In the US or EU, corporate ownership of sports teams is rather common. But the reasons may differ - often it's seen as a lucrative business venture or investment with an aim for profit. The altruistic angle, while present in cases, isn't as widely prevalent.