Toy company ChiiKawa has recently dealt with public backlash due to its controversial sales practices in Japan. Following the outrage, ChiiKawa issued an apology for their tactics, which many consumers found to be unethical. The timing of the controversy and subsequent apology are still unclear. While some consumers are relieved at the company's quick response, others continue to express their discontentment online.

In Japan, the sentiment towards businesses is deeply rooted in trust and ethics. Consumers demand transparency and honesty. This incident with ChiiKawa has sparked conversations about business ethics and the role companies play in promoting fair trade practices.

In the US and EU, such issues are taken quite seriously. A company with unethical sales tactics would likely be investigated by consumer protection agencies, and may have to pay fines or face other sanctions. Public apologies from companies are also more common in these regions for restoring consumer trust.