Japan's affinity for gummy candies has recently witnessed a shift in texture preferences among its consumer base. Traditionally, the Japanese market has leaned towards harder, chewier gummies. However, a rising trend for softer, more supple gummies has taken the industry by surprise. This topic has sparked fresh debates among candy manufacturers and consumers alike, about the ideal chewiness level of the beloved sweet treat.

In Japan, snacks and confectionery hold a significant role in daily life, forming part of the social-cultural fabric, with preferences often varying vastly across different regions and age groups. This topic of gummy texture has become an important glimpse into the shifting consumer preferences within the country. It's not just about the taste; it also reflects the aesthetic value and the texture that provides a unique eating experience.

In the US or EU, gummy candies typically have a softer texture, differing from Japan's historical preference for harder gummies. The trend in Japan is increasingly aligning with Western preferences, reflecting a fusion of global consumer tastes.