The news covers an interesting trend in Japan where individuals are seeing movies for the first time in theatres, a practice not typically seen. This alludes to the probability of a special film release or a re-release of a classic film which garners lots of attention in the cinemas. The headline captures the surprise and intrigue associated with such an uncommon occurrence.

In Japan, this news is significant because the culture typically values cinema and film as an integral part of popular culture. The act of seeing a film for the first time in theatres, particularly a classic film, touches on nostalgia and cultural pride. This film-viewing practice may also highlight changes in consumption habits, indicating a renewed interest in the theatre experience amid digital content's dominance.

In comparison, the US and the EU have seen similar instances where classic films are re-released in theaters, perhaps for an anniversary or special event. However, it's less common for these occurrences to catch mainstream attention or trend in the media. The act of viewing a film for the first time in theaters usually is more personal and less newsworthy in these regions.