Starbucks has announced plans to close several hundred of its stores across North America. The report does not specify the exact number or location of the shops due to close, however, it indicates that the closures will likely affect employee numbers too. The reason for these widespread closures remains undisclosed, as well as the timeline for the shutdown. This move raises more concerns about the health of the retail and food and beverage industries amidst continued economic instability worldwide.
Japanese Starbucks consumers are particularly attentive to these kinds of global business developments, as Starbucks has a significant presence and popularity in Japan. In a country where customer service and long-term employment are highly valued, news of mass closures could affect public opinion of the brand, especially if it leads to layoffs.
In the US or EU, major store closures are typically tied to economic downturns or strategic organizational changes. It can be a potential indicator of financial struggle which can cause concern for investors, employees, and loyal customers. The community impact of closures can also be more significant in smaller towns.