There is increasing concern about tourists' dwindling interest in Tokyo Disneyland Resort (TDR), raising questions about its current marketing strategies. This article delves into the severity and causes of the alleged TDR exodus. It also discusses the strategic measures its management is implementing to regain appeal and ultimately draw back the park's local and international visitors.

Tokyo Disneyland and DisneySea have long been integral aspects of Japan's entertainment landscape. Many factors which are valuable to the Japanese society such as economic prosperity, tourism, childhood memories and cultural representations are connected to TDR. Any decline in its popularity raises worries about cultural erosion and economic implications, hence the keen interest in its successful operation.

This issue can be likened to similar situations in the US or EU, where theme parks such as Disneyland Paris or Universal Studios Hollywood must continually evolve or reinvent themselves to hold public interest. Marketing strategies to increase attendance vary, ranging from introduction of new themed lands to collaborations with popular brands and franchises.