The article covers the rising concerns around 'Cough Hypersensitivity Syndrome', a condition leading to persistent and bothersome coughing, becoming a common health issue in Japan. The condition, which interferes significantly with a person's daily life and wellbeing, has been linked with factors such as stress and climate change. As more Japanese people are experiencing unrelenting coughs, medical professionals are calling for increased awareness and research on this lesser-known syndrome.

With Japan's reputation as a nation prioritizing public health, disorders like Cough Hypersensitivity Syndrome have garnered increased attention in the public discourse. With high standards of cleanliness and manners, the persistent cough stands out more starkly in public, potentially causing distress to both sufferers and those around them. This issue also touches on Japan's ageing society where such medical conditions are more likely.

In the US or EU, chronic coughing is also taken seriously but it may not get similar individual-level focus due to different prioritization of health issues. Conditions such as these are often placed within a broader context of respiratory health and treatment, with significant resources dedicated to research on diseases causing continuous coughing such as asthma or COPD.