In a unique approach to combating loneliness and fostering connections, senior citizens in Japan are turning to organized bus tours aimed at finding potential marriage partners. The popularity of these 'matchmaking' bus tours has surged, offering elderly participants opportunities to mingle, sight-see, and potentially find love. These events often facilitate strong social bonds and address the issue of isolation among the senior demographic.

In Japan, the societal value of companionship is strengthened by the country's aging population. As the elderly population continues to rise, initiatives like these 'matchmaking' bus tours meet a demand for companionship and romantic engagement, hence their rising popularity.

Unlike Japan, the US and EU have a more individualistic culture and a different societal approach towards the elderly. Although similar initiatives do exist, they tend not to be as widespread or popular. Individual senior dating services and retirement communities are more common in these regions.