A data breach has hit Starbucks Japan, compromising the information of roughly 31,500 individuals. The exact date and method of the leak haven't been disclosed yet; however, the brand confirmed that personal details such as names, email addresses, and birth dates are at risk. The mega brand is working in liaison with authorities to investigate and rectify the situation. Affected customers are being notified alongside, with promises of ample support and prevention measures put in place.

In Japan, privacy and data protection have a spectacular spot in the legal and social system. Firms are obligated to protect client information, and any breach may result in hefty fines and a dent in brand reputation. The locals value their privacy dearly and consider such breaches a serious infringement of their rights.

Similar to Japan, both the US and EU have stringent laws and regulations towards data protection. A noticeable number of cases result in significant financial penalties and damage to the brand's reputation. However, data breaches seem to have a more profound impact on consumer trust in Japan than in the US or EU.