7-Eleven Japan's latest offering of globally popular Taiwanese beverage brand, Gong Cha, has become a significant sensation among locals. The exclusive Gong Cha product is a triumph in the convenience store market due to its premium quality yet easy accessibility. While this particular drink has been available from mid-October, sales have escalated rapidly, capturing the taste buds of the Japanese population and causing a beverage trend across the nation.

In Japan, convenient store products known as "Konbini goods" are integral to the daily lives of many people due to their quality, variety, and affordability. The success of this Gong Cha product at 7-eleven acknowledges the high level of consumer trust in the quality of Konbini goods. Moreover, it signifies the ongoing influence of Taiwanese bubble tea culture within Japan.

In the US or EU, while there are convenience stores, they are not as prevalent nor do they carry the wide variety and quality of goods as Japanese Konbinis. Also, beverages such as Gong Cha would typically be sold in specialty stores rather than convenience stores. Therefore, the success of a high-quality product like Gong Cha in a convenience store is something rather unique to Japan.