The hugely successful launch of Gong Cha, a popular bubble tea brand, at Seven-Eleven convenience stores across Japan has garnered significant attention. In record time, Seven-Eleven sold considerable amounts of this limited-edition Gong Cha product. The reasons behind this success include the brand's heightened popularity, meticulous marketing strategies, and the convenience offered by these widely distributed stores. The significant sales seem to suggest a growing trend for bubble tea in Japan.

In Japan, convenience stores are part and parcel of daily life. The collaboration of a recognizable brand like Gong Cha with Seven-Eleven became an event that garnered widespread public attention. The bubble tea craze that swept Japan in recent years has contributed to this success. Japanese consumers value product quality, novelty, and exclusivity, which this collaboration successfully capitalized on.

In the US or EU, similar collaborations between popular brands and convenience stores or fast-food chains also generate consumer interest. Both markets also see a strong trend toward bubble tea consumption. The marketing strategies leveraged depend largely on the existing brand recognition and the target demographic in each region.