National sports venue, Nissan Stadium, is moving towards renewing its naming rights. While the specific terms are not yet official, this event marks a significant stride in the continuous collaboration between the Nissan company and the city's sports culture. The stadium, based in Yokohama, is a popular venue that frequently hosts international sports events, including football matches.

In Japan, the naming rights to stadiums and arenas are often linked to a mix of corporate naming and civic pride. The continuation of the "Nissan Stadium" name in Yokohama represents not only an ongoing business agreement but also a resonance of local identity.

In the United States or the European Union, naming rights for stadiums are also viewed as a significant source of revenue for sports associations. However, the extent to which the community feels represented by these names may vary, depending on the significance and influence of the company whose name the stadium bears.