Apple has just presented its thinnest smartphone ever, standing at a mere 5.6mm thick. This new iPhone 'Air', as reported by a Japanese outlet, seems to showcase the tech giant's continuous pursuit of compactness without compromising performance. The release date is unspecified as of yet. As per market trends, the reveal may significantly boost Apple's standing in Japan, a nation known for its appreciation of ingenious design and innovative technology.

Japan has one of the highest smartphone penetration rates in the world and has a strong affinity for compact and technologically advanced devices. Apple is a popular brand in Japan, and the introduction of a new, more compact model is likely to be well received. In addition, Japanese consumers often value product practicality and sophistication, which the new iPhone Air is expected to deliver.

The launch of a new smartphone model also generates substantial interest in the US and EU markets, though the focus may not be as intensely on compactness. Features such as camera capabilities, battery life, processing power, and software integrations are often the main topics of interest. However, the unique selling point of this extreme thinness might attract considerable attention globally for its display of technical and design prowess.