Japan's unusually long-lasting heatwave is taking a toll on dry cleaning shops, which are witnessing a decrease in business. Consumers are sticking to their lightweight summer clothes for longer, avoiding the downturn in temperature that typically brings about a surge in business for these shops. As the relentless heat continues, these businesses express their concerns and appeal for support.

In Japan, like many other countries, the change in season prompts a change in clothing. This typically leads to an increase in business for dry cleaners. As this year's summer is exceptionally lengthy, Japanese citizens continue to wear their wash-and-wear summer clothes and avoid heavy garments requiring professional cleaning. The economic hardship faced by traditional small businesses is invoking sympathy and concern within the society.

Unlike Japan, where the change of season is strictly followed wardrobe-wise, the Western countries like the US or EU have more flexibility and fluctuation in their clothing choices. Consequently, the extreme climatic changes may not severely impact their dry cleaning businesses in the same way.