The Japanese prefecture of Shizuoka is seeing a resurgence in its economy, thanks to the influx of anime fans conducting "sacred site pilgrimages". Many popular anime series use real-life locations—often in Shizuoka—as their settings, compelling fans to visit these places. Local businesses are capitalizing on this trend by offering anime-themed goods and services to the tourists. This boom has begun to significantly contribute to the local economy.

Anime is deeply integrated into Japanese culture. As such, visiting locations depicted in anime series and films—known as "sacred site pilgrimage"—is a popular activity among fans. These trips can span across the country and involve spending on travel, accommodation, meals, and merchandise, often benefiting local economy. Furthermore, it highlights the value the Japanese place on their popular media and its influence.

In the US or EU, fans of TV shows, movies, or books also visit shooting or real-life locations depicted in their favorite media. This practice, however, is usually for blockbuster hits and not as widespread as in Japan. Japanese anime has a unique position in its culture which influences these consistent fan movements, providing regular boosts to regional economies across the country.