In an exciting revelation for fans, Japanese model KOHEI and actress Airi Matsui have announced their marriage. The couple shared the joyful news in a public statement, reflecting their ongoing commitment to their careers and supporting each other. In the midst of their busy lives, they expressed profound gratitude towards their fans and colleagues for their understanding and encouragement.

In Japan, fans often express deep emotional investment in the personal lives of celebrities. Consequently, celebrity weddings often create a significant buzz. Japanese society values discretion, so celebrities are expected to handle personal matters delically. Traditionally, they announce major life events like marriage through formal press releases, thanking fans for their support while requesting continued respect for their privacy.

Much like Japan, the US and EU also see high levels of fan engagement with celebrities' personal lives. Celebrity marriages often lead to significant media attention and public discussion. However, the level of discretion and formality seen in Japan with personal announcements is less common in the West, with celebrities often sharing such life events directly on social media platforms.