Japanese television manufacturers are witnessing a noticeable decline in domestic sales. While these companies were once global leaders in the TV market, increased competition from overseas manufacturers has significantly impacted their market shares. This shift is raising economic concerns, with adjustments needed to accommodate the changing trends. While the phase has been gradual, it has become more prominent recently, marking a notable shift in Japan's tech industry.

Japanese electronics companies used to lead the global market, including TV manufacturing. This decline represents not only economic shifts but also changes in national pride and societal perceptions. As these longstanding domestic giants grapple with global competition, there's an underlying sense of apprehension and concern among the Japanese public regarding job security, technological innovation, and national identity.

The situation is reminiscent of the challenges faced by Western TV manufacturers in the US and EU. With increased competition from Asian manufacturers, many have either had to diversify their offerings or have ceased TV production entirely. However, while Western countries have been able to shift towards digital and software services, Japan's strength has traditionally been hardware, making the transition more difficult.