The popularity of gum wrapper collecting is on the rise in Japan. Hobbyists, or collectors, are increasingly on the hunt for these small pieces of pop culture, each wrapper offering a unique glimpse into the evolving taste and design trends. This trend is not new but has recently picked up speed as more people find joy and value in unusual collections.

Collecting is a respected pastime in Japan, one that speaks volumes about the nation's love for detail, aesthetics, and the sakura (ephemeral beauty) found in ordinary everyday objects. In this case, gum wrappers provide a tangible timeline of evolving design and consumer preferences. They are not just products, but artifacts of popular culture valued for their unique designs and even historic relevance.

In the US and EU, collecting is also a popular hobby, but the focus tends to favor larger or historic items such as coins, stamps, or vintage cars. Like with Japanese gum wrapper collectors, these international collectors also value their collectibles for their rarity, condition, and nostalgic or historic value.