Japan's annual nationwide television event, the "24-Hour TV" program, secured a substantial 11% average viewer rating. The charity-based television marathon, held over a 24-hour period, featured various forms of entertainment that attracted audiences from all around Japan. The event showcased heartfelt dramas, comedies, celebrity appearances, and live performances. Despite stiff competition from numerous digital platforms, the enduring popularity of the broadcast continues to reflect its key societal role.

The "24 Hour TV" is a significant annual event in Japan, organized by the Nippon Television Network. It enhances camaraderie amongst viewers, celebrities, and participants while encouraging philanthropy. Donations raised each year support various charities across Japan. Its societal value lies in promoting unity, shared experiences, and generosity.

In the US, an equivalent event could be the "Stand Up to Cancer" telethon that happens every September. Like the 24-Hour TV, it gathers celebrities for entertainment and charity, drawing in substantial viewing figures. In the EU, the UK hosts "Comic Relief" and "Children in need," long-lasting telethon events that share similar traits with 24-Hour TV.